The New Era – Femconomy

The New Era – Femconomy

What is the common trait shared among these thirteen women who changed the face of the world?

  • Susan B. Anthony – Activist
  • Alice Paul – Activist and contributor to gain a woman’s right to vote in 1920
  • Benazir Bhutto – Prime Minister of Pakistan
  • Princess Diana – Princess of Wales
  • Betty Friedan – Author and Founder of the National Organization for Women (N.O.W.)
  • Indira Gandhi – Prime Minister of India
  • Golda Meir – Prime Minister of Israel
  • Sandra Day O’Connor – First woman U.S. Supreme Court Justice
  • Eva Peron – Argentina’s First Lady
  • Rosa Parks – U.S. Civil Rights activist
  • Eleanor Roosevelt – U.S. First Lady
  • Margaret Thatcher – Prime Minister of England
  • Harriet Tubman – Activist and “conductor” of the Underground Railroad helping slaves

INDEPENDENT THOUGHT – FEMPOWERMENT.

The world has changed thanks to the many strong women who came before us and were not afraid to take a stand.  These women would not stand for oppression and were not affected by what others around them thought or said.  They stood for FEMPOWERMENT, a woman’s ability to THINK FOR HERSELF.

Over the next several years, women will control two thirds of consumer wealth in the U.S. and be the beneficiaries of the largest transfer of wealth in our country’s history.  The forecast has estimated a transfer of wealth between $12-$40 trillion will be stashed in our designer purses.  The largest affected demographic of women will be the lady boomers who will in many cases experience a double inheritance windfall from both parents and their spouses.  Given that American women spend about $5 trillion annually, over half the U.S. GDP, would it not be imperative for all U.S. enterprises to begin hiring female executives this very second?  Much to my disappointment, corporate America still only employs less than 10% of female executives.  Gentlemen, unless you are a woman you will never truly understand the mindset of a women regardless of the number of sample sets you draw your market research from.  Women influence over 80% of all purchasing.  The bottom line is, it’s time to hire female executives at the top if you are ever to compete in this new era of FEMCONOMY!

It is no surprise that there are distinct physical differences between the female and male brain which impact behavior.  We have studied our different behaviors for years and have read the theories such as the men are from mars / women are from venus relationship help books.  Corporate America is the last to read the memo on these distinct differences and the actual reality that two marketing campaigns are needed for both set of consumers, male geared and female geared campaigns.  Or better yet, since women influences 80% of all purchases wouldn’t it just make financial budgetary sense to design female targeted marketing campaigns?  Pink is not a marketing campaign by the way guys!  Look at how well this has worked for Apple the last couple of years.  Apple realized the importance of the female consumer and adjusted their product and marketing to target women.  They designed sleeker products, splashes of color, media related apps, consumer friendly plug and play and voila!  Women are excited to buy the Apple products for every member of their family.  That is how women purchase!  They purchase with the other members of their family in the back of their minds.  Women always put everyone else before them, we are the caregivers and this translates even to our purchasing.  Makes sense to me!  Apple’s sales figures have skyrocketed since this venus revelation.

As I sit here typing on my Apple ProBook multitasking on my IPhone 7, because multitasking is also a very distinct female characteristic as we all know, I can’t help but ponder over my own demographic of women in our 30s and 40s.  My age group has also set new standards as we are no longer in a rush to get married and have kids.  We now want to attain our own financial freedom and accomplish our own goals.  Single women are the fastest growing demographic in the U.S. real estate market for example.  There are currently more women enrolled in high education across the country.  Over 57% of enrolled bachelors students and 59% of masters students are women.

Corporate America, wake up and smell the designer perfume.  A new era has arrived!

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